Christina Cappelli

I'm a creative technologist and designer working at the intersection of art, science, and emerging technologies. I create immersive experiences—through interactive installations, generative design, and bioart—that invite audiences to engage with the unseen and reimagine how they perceive the world around them.

Technology
The Void
Liminal Lens
All in One

&

Creative
Exoplanets
Tessé

Production
Getty PST
Pareva

Pareva Beauty - Launch Campaign

Role: Producer
Client: Parëva Beauty
Medium: Photography, Video, Branded Content
Location: New York City
Teams: Parëva, Public/Official

Parëva Website

Overview
Produced a launch campaign for Parëva Beauty, a luxury skincare brand. The goal was to bring the founder’s vision to life through a clean, aspirational visual identity that blended editorial photography and cinematic video. The campaign positioned the brand in the luxury beauty space while staying grounded in authenticity and natural ingredients.

My Role

Led pre-production for photo and video shoots in South Africa and Switzerland, managing scheduling, budgeting, travel, talent selection, and logistics to ensure smooth execution.
Coordinated across photography, video, product, and web teams to align creative efforts.
Delivered a complete asset library on time and within budget, supporting a successful global launch and sustained engagement.

Impact

Produced a cohesive visual system used across Parëva’s website, social media, and launch materials.
Ensured brand consistency from planning through final delivery across international teams.